I have often been asked what makes good web content or, more importantly, how do you define good content on the web?
Well, most importantly, it has to be relevent. As in all forms of marketing media, it is important to know your audience and ask yourself, how would they like to access this information?
Would text be the best way to display this information? Or maybe infographics, video, podcasts, images or a slideshow would be a better media?
The posts in the list below look at specific content elements: