Providing visual web content is fantastic.
Images, info graphics, video content and photography allow the user to engage better with the content and can even help with understanding content.
However, just a few things to consider when using visual content on the web:
- Site speed: Embedding any visual content into a webpage will slow down the website. Ensure you resize images and save them in the correct format to help keep the website as fast as possible.
- Accessibility: All visual web content should have alt. tags describing what the visual content is. Videos should be captioned and transcribed.
- Language: If you are offering multiple languages on the website, ensure visual content is also bilingual. Imagine a website written in elfish (trying not to single out a nation) was translated into English but the videos and image captions were still in the fairytale language- wouldn’t be a great user experience.