Always ensure that your product or service has a web presence. This does not mean you have to develop a website or invest in paid advertising.
This simply means, find a place to put some content so people can find you:
- If you are a tourism provider, Trip Advisor may be a good place for you to put some content
- If you are a small business, consider yell.com
- If your business works well through word of mouth, why not consider a Facebook page?
- If you want to advertise an event, wherecanwego.com; britevents.com and whatsonwales.co.uk offer free advertising space
There are many websites and digital tools that provide a space for you to promote yourself digitally.