So you have a Facebook page. You need it to engage more closely with your customers, use it as a communication, marketing and networking tool but can’t get traffic to the page to get people engaged? Oh, and you have no budget…
Below are 13 tips to get more people to visit your page:
- Add it to your email signature- below your name and job title, add a link to your Facebook page or a Facebook icon
- If you have a contact list that your regularly communicate with, send them a request to follow you on Facebook. Let them know this is where you will be posting latest news and updates and that they can talk to you here (not just on the phone or via email).
- If you are running a marketing campaign or producing any advertising materials (e.g posters, flyers or business cards), don’t forget to pop your social media links on, if you want, you can even use a QR code (Only use one QR code per address block)
- Put links onto your web pages
- Encourage followers to share your posts… if they aren’t sharing your content, you need to look at your writing style!
- Link with other Facebook pages with similar interests and post on their walls- shout about your service to like-minded people and create conversations
- Tag people, places or popular Facebook pages in your posts to become more social (it’s a social network)
- Locate other Facebook pages in your niche and look for public discussions based on search terms related to your business- Provide value to the popular pages; build credibility and relationships with the admin and members. Get to know them better before asking them to look at your page- They just may reward you publicly.
- Encourage followers to upload and tag photos- content by lots of interesting people is more interesting that just your updates
- Offer an incentive for people to sign up- e.g post competitions or special offers on your Facebook page
- If you go to facebook.com/username you will be able to create a custom URL for your page- this cannot be changed once it is set, so choose wisely.
- Get an amazing profile picture- not a logo, but a photograph of something worth looking and try to make it personal
- Talk about your page- how many people do you meet with each week for a meeting, over coffee, bumping into them in the canteen at lunch? Strike up a Facebook conversation with everyone you meet for one week- see what results you get!