User generated content

With web 2.0 encouraging interaction on the web and social media growing at phenomenal rates, user generated content is key to a successful modern website.
For the public sector and voluntary sector, engagement is encouraged through embedded social media content and 24 access to the organisation via eforms, online transactions and some interesting java script tools.
The private sector though is becoming much more sophisticated with personalisation, conversation rate optimisation and using online experiments to ensure a high return on investment for all digital marketing.

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